In this time of social media, your website, tweets, Facebook updates and every other bit of social media that you participate in paint a picture for your prospective and current clients. Are you taking that seriously? Does your website reflect the image that you want to put in the public eye? I’d like to suggest that you really take a look at your collective representation and decide if you’re putting your best face forward.
I know it’s very popular lately to hire someone to do your tweeting and update your Facebook page, but I would suggest that you pay very close attention to what they’re saying. Remember, they’re speaking for you. As far as your clients are concerned that’s your voice. I see so many businesses tweeting nothing but links to their website and poorly constructed filler messages with little content, misspelled words and grammar that would make your 7th grade English teacher cringe. Self promotion isn’t a bad thing, but unless you’re a very sought after brand, you’re going to need compelling content to get noticed. Not everyone is literally inclined and that’s OK. We all have our strengths and weaknesses. If you’re paying someone to be your voice, make sure that it’s a voice you’re proud of – and if you can’t afford to hire someone and you’re not inclined to do it, find someone in your organization who is and make it worth their while to be an effective voice for you.
With a little bit of effort and some observation you can enormously improve your online identity. Don’t let someone else cause you lost opportunities because of these mistakes.