The short answer? Why not? These little black and white graphics have been popping up everywhere and more and more people seem to be interested, so if you’ve got something interesting to embed in one, I say go ahead.
But what are they?
QR stands for “Quick Response” and they are a black and white, two dimensional graphic that you scan with your smart phone that has all kinds of information embedded in it. It could be a coupon, contact information, a URL, a location using Google Maps (very cool!) or any other data.
How do I scan them?
First you’ll need a reader app. I use QR Reader for iPhone. There’s a free version, but if you hate the ads, you can upgrade to no ads, for 99 cents.
Visit the app store for your particular smart phone and search for QR Reader and choose whichever one appeals to you. Once you have your app installed, simply open it when you find a code you’d like to scan, place it over the image and your camera will automatically scan from within the app. If you’d like to try it now, here’s a QR Code that I generated. It’s my contact information that will go directly into your phone book and a memo that tells you about a secret code for a major discount on my services.
Do I need one?
Again, why not? There very easy, free to do and they might come in handy. My favorite place so far to create them is Delivr – again… Free, easy and I like that they have the contact information option. You just fill out the information, click “generate” and you’ve got the code to embed into any page.
One Last Thing
Make sure you’ve got interesting data to embed. Whether it’s a coupon code, or promotional text, or whatever, make sure that your data is interesting, otherwise people are just going to get mad that you wasted their time.
Lots of camera phones are also able to read these. Here’s a comprehensive list and instructions for lots of phones.
Need more help with this? Want to track it? Then, please consider contacting me for a quote. I’d love to work with you!